Madewell + Blue Jeans Go Green is a year round denim recycling program that upcycles your old jeans (any brand, any color) into housing insulation for communities in need. Bring all of your back-of-the-closet jeans to Second Best Coffee for our Earth Day weekend denim recycling event and get a voucher for $20 off a new pair from Madewell. Plus, you get to treat yourself with some Second Best drinks to celebrate!